DIESEL EYEWEAR
SUMMER TOUR 2017

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DIESEL EYEWEAR LAUNCHES
DIESEL EYEWEAR SUMMER TOUR 2017 BEHIND THE SHADES.
Summer 2017. Diesel Eyewear presents Diesel Eyewear Summer Tour 2017 under the name of BEHIND THE SHADES, by giving an exclusive insight into the world of music and festivals.

Four musicians from different european countries, Abstraxion (France), JMII (Spain), Lauer (Germany) and Marvin & Guy (Italy) dedicate themselves to this global project by producing their own tracks and participating at the Diesel Eyewear Summer Tour 2017.

The selection of the artists has been made in order to cover a wide spectrum of electronic dance music. Each artist represents the freshest sound coming from their respective countries. On top, a limited edition of a 12” vinyl will be produced, containing the four tracks. Everybody will be able to listen to them, their live sets and other selected mixes, that will be released regularly on the of cial Soundcloud page of the project.
Behind the Shades will be introduced with a release of four documentary videos on diesel.com. Each video reports about one artist, its music and its territory. Shortly after, the Diesel Eyewear Summer Tour 2017 will kick off, following a selected route of festivals. in Europe, beginning with the Spring Attitude Festival (Rome, Italy), followed by Sonar OFF (Barcelona, Spain), continuing with Calvi on the rocks (Calvi, France), Worldwide Festival (Sète, France), Ortigia Sound Festival (Siracusa, Italy) and a special stop in Ibiza.

The presence of Diesel Eyewear at the festivals will be both, artistic with the live performances of Abstraxion, JMII, Lauer and Marvin & Guy and interactive, with an installation that cannot be missed.

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This unisex sunglass stands out for their thick volume and rounded shape, a clear reference to the typical welder mask. Acetate frame front with tone-on-tone flash lenses defined by unique, hollowed edging. Temples half covered in a small metal plaque housing the “Diesel” logo.

This unisex sunglass stands out for their thick volume and square shape, a clear reference to the typical welder mask. Acetate frame front with tone-on-tone flash lenses defined by unique, hollowed edging. Temples half covered in a small metal plaque housing the “Diesel” logo.

The markedly feminine, rounded, mask-style model features an acetate frame front with stark edges that soften towards the lower portion. Acetate temples are half-embellished with a metal plaque. Flash or gradient lenses complete the look. DL0232 This feminine, square frame stands out for the transparent colouring that contrasts with the metal portions of the temples and screws. The frame front features cut-outs on the keyhole bridge and top bar.

This feminine, square frame stands out for the transparent colouring that contrasts with the metal portions of the temples and screws. The frame front features cut-outs on the keyhole bridge and top bar.

The rounded model features a metal-injected mix with a cut-out frame front and thick edges. The metal detailing of the screws provides the frames with a touch of light.